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These charts reflect the distribution of all television viewing (Mon-Sun, 24 hours / day). For example, of all the viewing that takes place in the cable household (center pie), 57% is to affiliates during standard broadcast network dayparts, 16% is to affiliates (non-network) dayparts) and 9% is to independents. The pie charts below offer detailed breakdowns of viewership to each of these sources.

Source: NHI Monthly CSR, Broadcast Year 1997/98. (All non-network dayparts reflect total day 24-hour viewing less all network dayparts.)Basic Cable Reach Still Growing

Cable Homes Grow More Affluent Over Time

From 1985 to 1998, the average cable household ncome rose 52% from $32,182 to 448,932. During the same time span, the average non-cable household income rose only 36%. Today, the income gap between cable and non-cable homes is $13,948--that's a 118% increase over the $6,409 gap that existed in 1985.

Source: MRI Doublebase 1998 vs. 1985